The Creative Industry is a rapidly evolving industry, because it overlaps with so many other industries, especially the Interactive Media Industry. Just think of the enormous amount and wide variety of multimedia content created every day for the internet, mobile phones, DVDs, digital television, advertising. . .
Qualifications offered by VSS provide graduates with multi-disciplinary knowledge and skills that facilitate entry into a number of career paths in the industry.
To build the necessary subject and industry knowledge, understanding of, and skills required for a career in appropriate sectors of the visual media industry or as an entrepreneur.
Visual communication is a core and powerful element of today's (visual) global world. It is a dynamic process and has to adapt constantly to the needs of the industry, the business world and society.
SMME (small, medium and micro-enterprise) was identified by the South African government as a priority in creating jobs to solve the high unemployment rate in South Africa.
The visual communication needs of SMMEs, however similar to that of large conglomerates, are related to affordability offered by the multi-disciplined visual media communications practitioner within the SMME sector.
That is why this program follows a multi-disciplinary approach and crosses borders between related visual arts disciplines: fine arts, visual (graphic) design, photography and multimedia presentations, integrated with professional ethics and professional practice. The multi-disciplinary approach is characterised by each discipline being utilised to work towards discipline-related goals and affording affordable solutions to SMMEs by skilled people at a fraction of the cost of large advertising agencies.
These qualifications, with a multi-disciplinary fundamental base, is the starting point of a career path in one, or more, of the many areas of the visual media industry through structured development and lifelong learning. The multi-disciplinary base allows flexibility and mobility for the student to adjust to the dynamic needs of the industry.
Subject knowledge, technical skills acquisition through application, analytical and creative thinking, as well as values and attitudes reflected in the programme form part of the progression of a learner to a competent visual arts practitioner within this framework, thereby contributing to economic activity.
The multi-disciplinary approach in OBET can only be followed when students and lecturers are able to work in a close relationship constantly and that is why VSS limits student numbers.
1. Enhances a holistic approach to meeting the needs of a client.
2. Allows effective use of resources.
3. Prevents delay of access to some services.
4. Reduces the number of people to whom a client must relate.
5. Ensures continuity and consistency.